Fixed price
One agreed price per lead for a set of filters. Simple to budget.
- Daily and weekly caps
- Your filters enforced up front
- 72-hour returns
- Best for test campaigns
Ping-post bidding
Bid in real time on each lead based on its details.
- Everything in fixed price, plus:
- Pay more for your best borrowers
- Control by state, credit and amount
- Built for high-volume buyers
Calls & live transfers
Screened borrowers connected straight to your closers.
- Screened before connecting
- Billable after agreed call length
- Exclusive to your team
- Best for teams ready to close
Three ways to buy
Fixed price
One agreed price per lead for a set of filters.
- Daily and weekly caps
- Simple to budget
- Best for test campaigns
Ping-post bidding (Recommended for scale)
Bid in real time on each lead based on its details.
- Pay more for your best borrowers, less for the rest
- Full control by state, credit and amount
- Best for high-volume buyers
Calls and live transfers
Pay per qualified call or connected transfer.
- Billable after an agreed call length
- Screened before connecting
- Best for teams with closers ready
Starting price ranges
Final pricing depends on state, filters, exclusivity and volume.
| Vertical | Web lead | Call / live transfer |
|---|---|---|
| Personal loans | Quoted per filter set | Quoted per filter set |
| Mortgage (limited-share) | $25–$50 | N/A |
| Mortgage (exclusive) | $60–$150 | $100–$250 |
| HELOC / home equity (exclusive) | $40–$100 | $100–$200 |
| MCA & business loans (exclusive) | $40–$100 | $75–$150 |
| Debt relief | $25–$60 | $50–$150 |
How billing works
Prepaid balance. Load a starting balance (minimum $2,500 for your first month). Accepted leads are deducted as they're delivered.
Returns. Report a bad lead within 72 hours for credit or replacement. Eligible reasons: invalid or disconnected phone, fake information, duplicate, or outside your filters.
Calls. Calls are billable once they pass the agreed length. Calls under that length are free.
Caps. Set daily limits by vertical and state so you never get more than your team can work.
Pricing questions
Q: Why use ping-post?
You see each lead's details before paying and bid what it's worth to you. Better borrowers cost more; weaker ones cost less.
Q: Can I change my filters or budget?
Yes, anytime, with 48 hours' notice.
Q: Do you charge setup fees?
No.
Q: Why do prices vary by state?
Ad costs, borrower demand and competition differ by state, and some products are restricted in certain states.
Ready for borrowers who haven’t already heard from five other lenders?
Book a 15-minute call. We’ll go over your filters, available volume in your states, and pricing for a test campaign.